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Syndigo Named a Strong Performer by Independent Research Firm

June 09, 2025 --

Syndigo, a global leader of Master Data Management (MDM) solutions and Product Experience Management (PXM), has been named a "Strong Performer" in The Forrester Wave™ Master Data Management Solutions, Q2 2025 report.

“This recognition reinforces Syndigo’s strength in delivering modern, AI-driven MDM solutions that solve real business problems across domains,” said Simon Angove, Syndigo CEO. “Comprehensive and accurate data is the foundation for modern AI and digitally-driven enterprises. Our multi-domain MDM solution is among the most advanced and effective in the market today. With AI-enriched GoPilots and accelerators, we streamline complex data management and deliver faster time to value. These innovations ensure our customers are not only solving today’s challenges but are also future-proofing their data foundations for scalable growth and agility in a digital-first world.”

Syndigo was among the 12 select companies that Forrester invited to participate in its Q2 2025 Forrester Wave™ report. Syndigo received the highest possible score in the Product 360 domain criterion. The report notes Syndigo’s “strong product and B2B party domain capabilities and AI-driven enhancements.”

“Our focus on Product 360—alongside robust support for B2B party and other data domains—helps customers establish a trusted, unified view of their enterprise data,” said Angove. “Our MDM provides the robust foundation our customers need to manage complex product and B2B data at scale. Combined with our composable capabilities for PIM and syndication, Syndigo delivers a connected data ecosystem that enables better decisions, faster time to market, and exceptional product experiences.”

To read more about Syndigo’s placement in the evaluation, and read the entire report, click here.

About Syndigo:

Syndigo is the global leader in Master Data Management (MDM) and product experience management (PXM), offering AI-native commerce data solutions that solve the hidden inefficiencies behind products in an end-to-end platform. With our best-in-class fully integrated MDM and PXM solution with Product Information Management, Core Syndication, Enhanced Content, Digital Shelf Analytics, customers trust Syndigo to centralize product and business data, collaborate seamlessly with retailers, vendors, and partners, and optimize product experiences in real time, driving growth and customer loyalty. Our complete and composable solutions are flexible, extensible, and integrate easily into existing tech stacks.

Syndigo serves over 12,000 global enterprises in key sectors such as food and beverage, CPG, grocery, foodservice, health and beauty, hardlines and home improvement, consumer electronics, automotive, and apparel. For more information, please visit www.syndigo.com.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.

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